US$2000.00.-

We feel strongly that the year 2000 is a special year for the in-car-computing field when we studied the global trends in this field. Car navigation systems, telematics, digital radios and car personal computers are about to bloom together.
The three major in-car-computing markets in the world, Japan, the U.S. and Europe, are going to compete neck and neck.
Japan has been ahead of the Europe and the U.S. in the car navigation system field.
But, the two areas are going to catch up with Japan.
Telematics which has become more popular in the U.S. is expected to become popular soon in Europe and Japan as well.
Digital radios are going to make inroads into Japan and the U.S. after they became popular in the European market.
Car personal computers which started in the U.S. will be used widely in Europe and Japan. These four types of in-car-computing systems now appear to be developing independently. But, it is self-evident for their development to be connected closely. The theme of research and development in this field will be how to integrate them in a simple manner. As a result, users will be able to enjoy sophisticated services through a simple interface.
The Japanese car navigation system market is expected to total 1.6 million systems in 2000, and the systems have become easier and more comfortable to use because of the rising popularity of DVD-based car navigation systems. Mayday systems will be launched in spring 2000, and auto PC systems are expected to debut at the end of December 2000.
The in-car-computing market will be influenced by the mobile computing industry. The advents of i-mode cellular phones, WAP and new memory media are likely to tear down the wall between the mobile computing market and in-car-computing market.
New car navigation systems based on i-mode and WAP which are expected to be launched in spring 2000 will be operated real-time. In two years, there will be the possibility that the debut of 3G will change the in-car-computing market drastically.
People in the telecommunications and information infrastructure sectors globally are watching closely the Japanese market as a test site of in-car-computing systems because Japan is at this point ahead of the rest of the world in the car navigation and 3G markets. Japanese vehicle manufacturers also believe that it is now a good opportunity for them to turn the Japanese automotive industry from a mature industry to a growing sector.
We conducted a detailed study of the current situation of the in-car-computing field in Europe, the United States and Japan through field researches.
We are confident that this report indicates the direction in research and development in this field toward 2005.
June 2000
Table of Contents
Chapter 1 Overview of global in-car-computing market 1

1-1,Definition of in-car-computing 1
1-2,Outlook on global in-car-computing 3
1-3. Development of in-car-computing in Japan, US and Europe 7
1-4. Global in-car-computing players 9
1-5. Car navigation system sale channels of OEM 11
1-6. Global in-car-computing market forecast 14
1-6-1. Global in-car-computing market forecast 14
1-6-2. Japanese in-car-computing market forecast 22
1-6-3. U.S. in-car-computing market forecast 24
1-6-4. European in-car-computing market forecast 26
1-7. Issues of in-car-computing 27
1-7-1. Integration of receivers and antennas 27
1-7-2. Development of voice recognition system 29
1-7-3. Data bus inside vehicle 30
Chapter 2 Global car navigation system market 32

2-1. Japanese car navigation system market 32
2-2. U.S. car navigation system market 34
2-2-1. DVD car navigation system market 34
2-2-2. Difference in strategy between GM and Ford 34
2-2-3. Navetech map database 35
2-2-4. Car navigation system in U.S. retail market 36
2-2-5. US car navigation systems supplied on OEM basis 37
2-2-6. Market share of car navigation system suppliers in US 40
2-3 European car navigation system market 41
2-3-1. Car navigation systems in European retail market 41
2-3-2. European car navigation system supplied on OEM basis 42
2-3-3. Market share of car navigation system suppliers in Europe 44
2-4. Car navigation system in other markets 45
2-4-1. Australian car navigation system market 45
2-4-2. South Korean car navigation system market 45
2-4-3. Singapore car navigation system market 45
2-4-4. Taiwan car navigation system market 45
Chapter 3 Global telematics market 48

3-1. U.S. telematics market 48
3-1-1. Telematics systems on OEM basis 48
3-1-2. Button comparison between OnStar and TeleAid 49
3-1-3. Comparison of telematics functions in U.S. 51
3-1-4. OnGuard 52
3-1-5. Telematics business by Motorola 53
3-2. Telematics market in Europe 56
3-2-1. Telematics services on OEM basis in Germany 56
3-2-2. Telematics service in the rest of Europe 58
3-2-3. PASSO 59
3-2-4. Car multimedia service TERACOM in Sweden 62
3-2-5. VW Gedas 62
3-2-6. New telematics services based on DAB 63
3-2-7. Next-generation telematics SmartMove 63
3-3 Telematics Market in Japan 64
3-3-1 ETC 64
3-3-2. Emergency call services in Japan 66
3-3-3. I-mode car navigation 66
3-4. Telematics based on cellular phone 68
Chapter 4 Digital radio, IC audio system 70

4-1. Digital broadcasting service for vehicles 70
4-2. Digital satellite radio in U.S. 71
4-2-1. Intense competition between XM and Sirius 71
4-2-2. Sirius Satellite Radio (CD radio) 73
4-2-3. XM Satellite Radio Inc. 75
4-3. IDAB terrestrial digital radio in the U.S. 76
4-4. Terrestrial digital radio in Europe 77
4-4-1. DAB 77
4-4-2. DVB-T terrestrial digital television 79
4-5. Japanese digital satellite radio broadcasting 80
4-5-1. Company profile of Mobile Broadcasting Corporation 80
4-5-2. Method to receive broadcasting and problems 80
4-5-3. Approval for service by authorities 81
4-5-4. Broadcasting programs 81
4-6. New trend in in-car audio equipment 83
4-6-1. Debut of IC audio 83
4-6-2. IC In-car audio player 84
4-6-3. CD-R audio 85
4-6-4. Hard disk audio equipment 86
Chapter 5 Car PC and auto PC 87

5-1. Auto PC 87
5-1-1. Overview of auto PC 87
5-1-2. Auto PC with Pentium 88
5-1-3. Comparison of auto PC models 89
5-2. Car PC 91
5-2-1. Notebook car PC 91
5-2-2. Debut of car PC 91
5-2-3. Q-PC and Talontek 93
5-2-4. CAA (Computer Aided Animation) 96		 Chapter 6　 Interviews with global in-car-computing companies 98

6-1. Matsushita Electric Industrial/Matsushita Communication Industrial 98
6-1-1. Sirius Satellite Radio 99
6-1-2 DVD car navigation system for U.S. and European markets 99
6-1-3. In-car entertainment system in U.S. 99
6-1-4. DAB radio 99
6-1-5. New DVD navigation system for Japanese market 100
6-2. Alpine 102
6-2-1. Car navigation system for U.S. market 103
6-2-2. Honda Acura 103
6-2-3. Sirius Satellite Radio 104
6-2-4. Navigation system business in Europe 104
6-2-5 New products with data bus for audio/video equipment 104
6-3. Clarion 105
6-3-1. Clarion Auto PC 106
6-3-2. Upgraded version of Clarion auto PC 107
6-3-3. MP3 Audio Player 107
6-3-4. Ce NET car infortainment system 108
6-3-5. DAH9500z DAB receiver 109
6-3-6. Car navigation system for European market 109
6-4. Pioneer 110
6-4-1. Car navigation system for U.S. market 111
6-4-2. Car navigation system for European market 111
6-4-3. Characteristics of Carrozzeria AVIC D-9000 111
6-5. Kenwood 113
6-5-1,Sales of navigation system in Germany 114
6-5-2. Kenwood's business relationship with Denso 114
6-5-3. Touch-panel approach 115
6-5-4. Voice recognition system 115
6-5-5. Procurement of DVD player, LCD 115
6-5-6. Development of digital radio IDAB 115
6-5-7,Excelon Z919 car stereo for MP3-encoded CD 116
6-6. Denso 117
6-6-1. Denso Windows CE Navigation 118
6-6-2. Voice recognition system 119
6-6-3. Development of CPU for navigation system 119
6-6-4. Navigation system for U.S., European markets 119
6-7. Xanavi Informatics 120
6-7-1. DVD-type navigation system 121
6-7-2. Microprocessor for navigation system 121
6-7-3. Voice recognition system 121
6-8. Fujitsu Ten 122
6-8-1. Entry into U.S. navigation system market 123
6-8-2. Pronounced Technologies 123
6-9. Sony 124
6-9-1. Personal-computer car navigation system 125
6-9-2. Sony's OEM supply to VW 125
6-9-3. Application of Memory Stick to navigation system 125
6-9-4. Development of real-time navigation system in tie-ups with ETAK, Palm 126
6-10. Sharp 126
6-10-1. Reflective/permeable color TFT LCD monitor 126
6-11. Delphi Delco Electronics 127
6-11-1. Delphi's marketing activities in U.S. 128
6-11-2. Sales to Japanese automakers 128
6-11-3. Car navigation system for GM 128
6-11-4. Auto PC 129
6-11-5. Car multimedia 129
6-11-6,OnStar service 129
6-11-7,XM satellite receiver; MP3, CD-R players 130
6-11-8,Use of WAP service, Bluetooth system 131
6-11-9,Tie-up with GM, Sony on Memory Stick 131
6-12. Visteon 132
6-12-1. Vehicle Emergency Messaging System (VEMS) 133
6-12-2. Voice recognition system 133
6-12-3. ICES auto PC 133
6-12-4. NavMate navigation system 134
6-12-5. Visteon's alliance strategies 135
6-12-6. CD-R jukebox 135
6-13. Magellan Driver Information Systems 136
6-14. Intel 137
6-14-1. Concept of in-car computing 137
6-14-2. Pentium for in-car equipment 137
6-14-3. Adoption of Bluetooth wireless technology 138
6-15. GM 139
6-15-1. GM OnStar service 139
6-15-2. Opel OnStar 139
6-16. Motorola 140
6-16-1. Motorola's ITS-related semiconductors 140
6-16-2. iRadio 140
6-16-3. Mobile GT 141
6-17. VDO Dayton 142
6-17-1. Car navigation system 143
6-17-2. MS6000, MS5000 car multimedia system 143
6-17-3. MS4000 car multimedia system 144
6-17-4. MS3000 car multimedia system 144
6-17-5. Ericsson and Mannesmann VDO 145
6-17-6. U.S. navigation system market 145
6-18. Bosch/Blaupunkt 146
6-18-1. DAB strategy 147
6-18-2. Development of car PC 147
6-18-3. Travel Pilot navigation system 147
6-18-4. Radiophone 148
6-18-5. VOCS08 voice recognition system 148
6-18-6. Gemini 148 Personal Information Center 148
6-19. Becker Automotive Systems 149

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