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Japanese market, which leads the world in the field of the cellular phone and the audio visual for
cars, now looks forward to the arrival of the OLED display. The OLED display has a lot of merits such as a wide view-angle, thinness, lightness, high response, low electric consumption, high luminance and high contrast. At the moment, it is applied to the cellular phone and the car audio taking advantage of its strong points. In 2002 the market scale will run up to 10 billion. The OLED display is divided into two types; the passive type and the active type. Only the passive mono color type is applied practically now: the passive full color type and the active type are now under development. In 2003 SK Display, Tohoku Pioneer, SNMD and TMDT are supposed to bring the passive full color type and the active type into market. There are 10 companies that are developing the OLED panel in Japan. At the moment Tohoku Pioneer is taking the initiative followed by other companies. In such a situation, the TFT LCD display has improved its efficiency of the wide-view angle, thinness, high response, low electric consumption and high luminance. This is the result of the development competition among LCD manufactures. On the other hand, several problems have been found about OLED display. The lifetime of red color is short and the electric consumption increases when the luminance becomes higher. Some cellular phone makers dare to express their opinion that the OLED is needless. In fact, Tohoku Pioneer, SK Display and SNMD have postponed their plan to apply the OLED. As each manufacture has developed new materials and new production process, small-sized multi color OLED display is ready to come into the market. The development of large-sized OLED display for the TV monitor will take several years. It would be in 2005 when the large type is brought into the market. On the basis of the present situation of the OLED display, we investigated into the strategies of each manufacture in Japan and the trend of their development. |
| [Contents] | |||||
| Chapter1, OLED Market 1 1-1, Present Market trend 1 1-1-1, Present Market trend 1 1-1-2, Market participants 2 1-1-3, Production trend 4 1-1-4, Transition of Market scale 5 1-2, Applications 6 1-2-1, Cellular phone 6 1-2-2, Automotive audiovisual 7 1-3, Market share 8 1-4, Price competition of OLED vs LCD 10 1-5, Procurement relationship 12 2-1, Market Prospect 13 2-2, Passive OLED market 15 2-3, Active OLED market 17 2-4, Market analysis of Active vs Passive 19 2-5, Future market analysis 21 2-5-1, Passive OLED 21 1) Sub-display of cellular 21 2) Portable audio 21 3) Car instrument panel 21 4) Car audio 21 5) Car navigation 21 6) Home, office and factory appliances 22 2-5-2, Active full color OLED 23 1) Main-display of cellular 23 2) PDA 23 3) Portable video 23 4) Digital camera/video camera 23 5) TV/PC 23 6) Car audio 25 7) Car navigation 25 3-1, Cellular phone market 26 3-1-1, Analysis of cellular phone market 26 3-1-2, Competition between LCD and OLED 28 1) Cellular main-display 28 2) Cellular sub-display 31 3-2, Automotive AV market 32 3-2-1, Analysis of automotive AV market 32 3-2-2, Flat panel display of automotive AV 34 1) Pioneer 34 2) Kenwood 35 3) Sony 36 4) Panasonic 38 5) Hyundai Auto net 39 3-3, Automotive Instrument Panel 40 3-3-1, Denso 40 3-3-2, Nippon Seiki 42 3-3-3, Siemens VDO 43 3-4, Other fields 45 4-1, Technology Trend of low molecular OLED 46 4-1-1, full-colorization 46 4-1-2, low molecular OLED material 48 4-1-3, Production 51 4-2, Technology Trend of polymer OLED 52 4-2-1, polymer OLED material 52 4-2-2, Production by ink-jet technology 54 4-3, Technology Trend of low temperature poly-silicon TFT 56 4-4, Technology Trend of phosphorescent material 57 |
Chapter5, OLED panel manufacturers 58 5-1, SK Display 58 5-1-1, Active full-color OLED panels 58 5-1-2, Production trend 60 5-2, Tohoku Pioneer 62 5-2-1, Passive monochrome OLED 62 5-2-2, Production trend 63 5-2-3, Active matrix OLED 65 5-2-4, Film type OLED 66 5-3, Toshiba Matsushita Display Technology 67 5-3-1, Company Outline 67 5-3-2, Direction of R & D 67 5-4, SONY 69 5-4-1, Joint Development Agreement with UDC 69 5-4-2, New technology to control TFT 69 5-4-3, High brightness by Top Emission Structure 70 5-4-4, Outline of 13-inch SVGA TV 70 5-5, Samsung NEC Mobile Display 72 5-5-1, Passive full color OLED to3G FOMA cellular phone 72 5-5-2, Production trend 73 5-6, Seiko Epson 74 5-7, TDK 76 5-8, Fuji Electric 78 5-9, Rohm 79 5-10, Optrex 80 5-11, Kodak 81 5-12, Univision 82 6-1, Idemitsu 83 6-1-1, Red OLED material 83 6-1-2, White OLED material 84 6-2, Toray 85 6-2-1, Solution of red lifetime 85 6-2-2, Red OLED material 85 6-3, Toyota Central Research Center 87 6-3-1, Phosphorescent material 87 6-4, Taiho Industries 88 6-4-1, White OLED material 88 6-5,Sumitomo Bakelite 89 6-5-1, Nano Smooth Surface Plastic Substrate for film OLED 89 Chapter7, OLED Equipment manufacturers 90 7-1,Ulvac 90 7-1-1, Business activity 90 7-1-2, Outline of Equipment 91 7-2, Tokki 94 7-2-1, Business activity 94 7-2-2, Newly developed ghot wall methodh 96 7-3, Cluster Technology 97 7-3-1, Nano scale ink-jet technology 97 7-3-2, Future R & D plan 97 7-4, Hirano Tecseed 99 7-4-1, Coating technology 99 URL LIST 100 |
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