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| The navigation market, forms a large scale in market in Japan, and has just begun to emerge in the U.S. following its emergence in Europe.
And Asia is next. Although Europe and the U.S. have led the way within the telematics market, Japan is close to catching and overtaking these areas. As a matter of course, it can be said that as technologies developed in the Japanese market have spread to the world, big opportunities now exist in the navigation and telematics markets. As these technologies are used in automobiles, a field in which Japan has global brand power, a significant synergy exists. The beginnings of an Asian navigation market are starting to develop in South Korea, Taiwan, and China. Significantly, auto sales doubled in the Chinese market in 2003. China is a big automobile seller and is becoming a big automobile producer. As a people, the Chinese have a disposition towards desiring navigation technology. The development of the Asian telematics market is accelerated in South Korea, which has thus far led in the field of high-speed mobile communications. South Korea, which has already gained a global competitive edge in mobile communications by using CDMA as a standard, is starting to develop international competitiveness in telematics, an extension of mobiles. Taiwan is also making advances in development, targeting the Chinese market. IT companies in Europe and the U.S. are among the first to develop businesses for building networks. At present, automakers and electronics manufacturers in Japan consider the Asian market to be the most important navigation and telematics market. They are currently focused on how they should be strategically involved in the market to achieve desirable results. Particularly, developments in the Chinese market have become an issue. Based on these current conditions, we have attempted to research the Asian market, focusing on approaches to the Chinese market. We have centered our focus on areas including strategies by Taiwanese IT companies, strategies by Hyundai, Samsung, and LG in South Korea, and the rise of Chinese companies. We have also widened the research scope to encompass the current state of 3G across Asia, as the emergence of 3G accelerates the growth of telematics. CHAPTER 1 COMPARISON OF ASIAN AND JAPANESE TELEMATICS AND NAVIGATION MARKETS 1 1-1 Japanese Telematics Market 1 1-1-1 Developments in G-BOOK 1 1-1-2 Developments in Internavi Premium Club 2 1-1-3 Developments in AirNavi 3 1-2 Comparison of Asian Telematics Markets (Japan, South Korea, Taiwan) 4 1-2-1 Comparison of Telematics Systems 4 1-2-2 Comparison of Telematics Systems Contents 7 1-3 Japanese Navigation Market 10 1-3-1 Factory-installed Navigation Product Market in Japan 10 1-3-2 OEM Navigation System Strategy for the Asian Market 11 1-3-3 Navigation Systems Offered As an Option by Dealers in Japan 16 1-3-4 Navigation Products for Store Sales in Japan16 1-4 Developments in the Asian Navigation Markets 17 1-5 Telematics and Navigation Markets in Asia 18 CHAPTER 2 TELEMATICS AND NAVIGATION MARKET IN CHINA 19 2-1 Outlook for Chinese Auto Market 19 2-2 Chinese Retail Systems for Passenger Cars 21 2-3 Chinese Government Policy Regarding the Navigation Market 22 2-4 Chinese GPS Market 23 2-4-1 Background of the Chinese GPS Market 23 2-4-2 Outlook for the Chinese GPS Module Market 24 1) Chinese GPS Module Market Data 24 2) Causes of Stagnation in the Chinese GPS market 24 3) Future Outlook for the Chinese GPS market 26 2-5 Predictions for the Chinese Navigation Market 27 2-6 Navigation Product Retail Methods 29 2-6-1 Maker's Options 29 2-6-2 Options Offered by Dealers 31 2-6-3 Aftermarket 32 2-7 Price of Navigation Systems 34 2-8 Organizations Related to Chinese Telematics and Navigation Markets 35 2-8-1 Government Organizations 35 2-8-2 Infrastructure 36 1) Beijing Enterprises Affiliate 37 2) Eastcom Entity Computer Information Technology 38 3) Shanghai Dazhong Enterprises of Science and Technology 39 4) Henan Snowcity Science & Technology 40 5) Shenzhen SEG Scientific Navigations 41 6) Shanghai 3G Electronic Engineering 42 7) Beijing Mobile Communications 43 2-8-3 Mapping Software 44 1) China NavInfo Co Ltd 47 2) China Navi System Co Ltd 48 3) Beijing Lingtu Software 49 4) Beijing CASW Data Technology 50 5) Brilliant Technology Development Co Ltd 2-8-4 Foreign Capital GPS Companies 51 1) Beijing UniStrong Science & Technology 52 2) Orient Power Xi'an GPS Electronics 53 3) ComeMon International 54 2-8-5 Domestic Chinese GPS Companies 55 1) Launch Tech 56 2) Ancai Starcom Technology 57 2-9 Activities Among Japanese Companies 58 2-9-1 Toyota 58 1) VIOS Navigation System 58 2) VIOS Navigation System Performance 59 2-9-2 Nissan Motor 61 1) Navigation System Plan for China 61 2) After-Sales Services 61 2-9-3 Denso 62 1) Relationship with China Siwei Surveying and Mapping Technology 62 2) Navigation System Sales Activities 63 2-9-4 Aisin AW 64 1) Joint Venture with Golden Software 64 2) Navigation Systems Sales Activities 64 3) Relationship with Denso 64 4) Present Status in Relation to Chinese Maps 65 5) Telematics 65 2-9-5 Fujitsu Ten 66 2-9-6 Xanavi Infomatics 67 1) Zenrin 67 2) Timing of Navigation System Release 67 3) Essential Elements for Navigation Systems 67 4) Partnership with Yulon Motor in Taiwan 68 5) Navigation System Distribution Channels 68 2-9-7 Panasonic 69 1) China Project 69 2) Chinese Navigation Maps 69 2-9-8 Pioneer 71 1) Strategy for Navigation Business in China 71 2) Essential Elements for Navigation Systems 72 2-9-9 Kenwood 73 1) Strategy for Navigation Business in China 73 2) Launch of aftermarket navigation 73 2-9-10 Zenrin 74 1) Changes in Joint Ventures 74 2) Navigation Maps of China 74 3) Sanyo Electric's Gorilla 75 4) Sales Efforts for Navigation Maps 75 5) Essential Elements for Navigation Systems in China 76 2-9-11 Shinka Information System 77 2-10 Developments among Foreign Capital Telematics Companies 79 CHAPTER3 TELEMATICS AND NAVIGATION MARKET IN SOUTH KOREA 81 3-1 Telematics and Navigation Market in South Korea 81 3-1-1 Telematics Market in South Korea 81 3-1-2 Navigation Market in South Korea 82 3-2 ROTIS (Road Traffic Information System) 83 3-3 Car Navigation Makers 86 3-３-1 Hyundai Autonet 86 1) Products 86 2) idio DVD Navigation System 88 3) Hyundai Motor Factory-installed Navigation 89 4) 6.5 inch DVD AV system for SsangYong 89 5) MOST System 90 6) PONTUS Telematics 92 3-3-2 DAEWOO Precision 93 3-3-3 Daesung Electric 94 3-3-4 Nova Electronic 95 3-3-5 Jaty Electronics 96 3-4 Telematics Services in South Korea 97 3-4-1 Mozen 97 3-4-2 NATE Drive/Entrac 99 3-4-3 SpeedNavi Mappy Service 103 3-4-4 eXride 104 3-5 Voice Recognition & Voice Synthesis Market 105 CHAPTER 4 TELEMATICS & NAVIGATION MARKET IN TAIWAN 106 4-1 Telematics & Navigation Market in Taiwan 106 4-1-1 Telematics Market in Taiwan 106 4-1-2 Navigation Market in Taiwan 106 4-2 Adoption of Telematics & Navigation In Taiwan 108 4-2-1 Yulon NISSAN 108 4-2-2 TOYOTA 109 4-2-3 CRV in HONDA 110 4-2-4 Trends Among Other OEMs 111 4-3 Trends in Car Navigation 112 4-3-1 Taiwan Panasonic 112 1) DVD Navigation 112 2) CD Navigation 113 3) 1DIN In-Dash Type 114 4) Comparison of Panasonic Navigation Systems in Japan and Taiwan 115 4-3-2 Commercial Navigation Market 118 4-4 Taiwan Telematics - 'TOBE' 119 4-4-1 TOBE Unit 119 4-4-2 TOBE System 119 4-4-3 TOBE System Service 120 4-4-4 Price of TOBE 121 4-5 Telematics Suppliers in Taiwan 122 4-5-1 Sin Etke Technology Co.,Ltd 122 4-5-2 Woo-up Digital Technology 123 4-5-3 Guardtek Technology Corp 123 4-6 Fierce Competition among GPS Manufacturers in Taiwan 124 CHAPTER 5 ANALYSIS OF TELEMATICS MARKETS FOR INDIVIDUAL COUNTRIES IN ASIA 126 5-1 South Korea 126 5-1-1 Mobile Phone Subscription 127 5-1-2 3G Trends 127 5-1-3 Trends in Telematics 127 5-2 Taiwan 128 5-2-1 Mobile Phone Subscription 128 5-2-2 3G Trends 129 5-2-3 Trends in Telematics 129 5-3 China 130 5-3-1 Mobile Phone Subscription 130 5-3-2 3G Trends 131 5-3-3 Mobile Phone Infrastructure and Partner Relationships for Terminals 132 5-3-4 Trends in Telematics 133 5-4 Hong Kong 134 5-4-1 Mobile Phone Subscription 134 5-4-2 3G Trends 134 5-4-3 Trends in Telematics 135 5-5 Singapore 136 5-5-1 Mobile Phone Subscription 136 5-5-2 3G Trends 136 5-5-3 Trends in Telematics & Navigation 137 5-6 Malaysia 138 5-6-1 Mobile Phone Subscription 139 5-6-2 3G Trends 139 5-6-3 Trends in Telematics 139 5-7 Thailand 140 5-7-1 Mobile Phone Subscription 140 5-7-2 3G Trends 140 5-7-3 Trends in Telematics 141 5-8 Indonesia 142 5-8-1 Mobile Phone Subscription 142 5-8-2 3G Trends 142 5-8-3 Trends in Telematics 142 5-9 Philippines 143 5-9-1 Mobile Phone Subscription 143 5-9-2 3G Trends 143 5-9-3 Trends in Telematics 143 5-10 Vietnam 144 5-10-1 Mobile Phone Subscription 144 5-10-2 3G Trends 144 5-10-3 Trends in Telematics 144 5-11 India 145 5-11-1 Mobile Phone Subscription 145 5-11-2 3G Trends 146 5-11-3 Trends in Telematics 146 5-12 Australia 147 5-12-1 Mobile Phone Subscription 147 5-12-2 3G Trends 147 5-12-3 Trends in Telematics 148 5-13 New Zealand 149 5-13-1 Mobile Phone Subscription 149 5-13-2 3G Trends 149 5-13-3 Trends in Telematics 149 5-14 Japan 150 5-14-1 Mobile Phone Subscription 150 5-14-2 3G Trends 151 5-14-3 Trends in Telematics 151 |
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